How to How Work in the Seattle Art Fair

A New Art Off-white In Seattle For Emerging Artists.

Brand Sales, Meet A Brand New Puddle Of Seattle Art Collectors, And Proceeds The Footprint They Deserve.

MAY 12-15, 2022

Block 41 in Belltown

See if you qualify today ↓

 Want to back up artists + detect great, affordable art? 🤩🖼 Get your tickets today.

Artists: keep scrolling!
↓

Art by Hannah Sarfraz | Superfine Seattle artist

Run across Your Next Collector And Gain Lifetime Career Benefits At Seattle's Showtime Fine art Fair For Independent Artists.

"On the heels of NYC, DC, LA, SF, and Miami, Superfine Art Fair brings its proven data- and marketing-driven approach to Seattle artists for its first-e'er Pacific Northwest art fair next summer."

Are you struggling with reaching new collectors, marketing your work, and finding the time to do what you love to do – create art? Nosotros're hither to help! Nosotros're Superfine Fine art Fair: first movers in the new art off-white for artists model, where y'all'll take command of your career. Meet collectors face-to-face, make sales, and abound a potent collector list — and gain lifetime value bombs from our seasoned marketers — all in one art fair in Seattle next summer. We're bringing our unique artist-frontwards arroyo to our commencement Seattle art off-white from May 12-xv, 2022. Whether y'all're a local Seattle creative person, an artist from the Pacific Northwest, or an artist from anywhere in the world looking to tap into a top emerging market, we invite you to pre-qualify for Superfine Seattle today.

Beyond in-off-white and post-off-white art sales, expect to gain incalculable lifetime value in marketing expertise, art sales, collector + manufacture relationships, non to mention lifelong esprit.

Results-Oriented Art Fairs In Seattle + Around The Country

"Firsthand results from Superfine are that I left with over 100 people on my mailing list (I had 0), my Instagram followers doubled , and East City Art promised a feature for my side by side show .

When I did my first email campaign in December, I sold my "showstopper" slice . As of yesterday, a curator I met at Superfine has decided to gear up a solo testify with me this March. At your show I also met a wonderful gallery manager, and we joke that I am her intern. I have learned so much seeing the perspective from a gallery, what goes into each bear witness, and I consider her my mentor and good friend!

While I take learned a lot, the nigh valuable affair is that I have plant my voice as an creative person instead of just having a painting mode. I am so excited for y'all to see what I'm working on!

Thank you lot for creating a magical place for artists to grow ."

— Kathy Williams a.k.a. Projected Reflections, Superfine DC exhibiting artist

What Makes Seattle a Growth Marketplace for Artists?

Every bit the fastest growing big city in the United States, Seattle is the epicenter of our collector audition in the Pacific Northwest and an ideal home for our unique approach – plus the Seattle artists (and global emerging artists!) who benefit from it. The urban center also serves as domicile base of operations for major corporations including Amazon, Starbucks, and Boeing, and just happens to be ane of the most culturally active cities in the country.

With our information-driven approach to marketing and commitment to providing artists with skills to aid sell artwork during and after the off-white, we focus on bringing in an audience that cares near art – and the artists who make information technology. These qualified art collectors have ownership power and disposable income, and they spend it on art, pattern, and experiences. Their purchase habits are intentional and they highly value connecting directly to the artists, which means yous'll secure more than collectors, more sales, and more media features with Superfine.

Seattle in a Nutshell

• Share of population (25 years and older) with a bachelor'southward degree or higher: 63%

• Household median income: $83,476

• Family median income: $118,745

• # of HHI (household incomes) in a higher place $100k: 499,000

• Fasting growing large city in the entire U.s. (Seattle Times)

• **Data courtesy of 2016 national census and Seattle.gov

Superfine in a Nutshell

• Audition age range: 26-45 (70%) and 46-65 (20%)

• Target HHI (household income): $100,000+ (half a million in Seattle)

• Primary consumer avatar (read: our art buyers): double income families with corporate jobs, new to art collecting but excited to start

• Cutting-border targeted digital marketing (Facebook, Instagram, Google) that reaches our core demographics in their homes and on their mobile devices

Ready to meet your Seattle market?

Notice out if you're a fit for Superfine Seattle today.

We created a better art fair in Seattle that allows high-performing, professional artists like you lot to connect directly with collectors, sell your art, and build a client listing.

How-do-you-do! We're Alex Mitow and James Miille, the co-founders of Superfine Art Off-white. When we started Superfine back in 2015, James' fine art career was only beginning. Those offset steps with fraught with peril: "bad actor" gallerists promising large dollars without delivering, waste-of-time submission-based projects that bordered on outright scams, and group shows that were more most friends drinking free booze than actual art sales.

At the aforementioned time, we were going to lots of fairs and art shows as visitors and — more and more often — as buyers. Most of the time, the experience was unrelatable to us and so many of our friends. Not only were the artists not present, but it just didn't seem similar anyone was actually having a proficient time around the art — or really buying it. The whole thing just felt boring, stuffy, exclusive, and inefficient — even for people who actually love art.

There had to be a amend manner.

As both artists and collectors, nosotros wanted to find a better mode for regular people excited well-nigh art to connect directly with artists and support their work, and for artists to see and retain their collectors, make more sales, and supercede chore income with fine art income. That'due south how Superfine was born: an fine art fair where artists can build a market for themselves, saving time, free energy, and stress while allowing real people to discover, connect with, and support our artist customs'south life work. As we've expanded to cities beyond the country: NYC, LA, Chicago, Seattle, Washington DC, and now San Francisco we've proven that the artist-to-buyer connection is at the eye of a sustainable art marketplace. In just 4 or five days, our artists are meeting more collectors than they were in an entire year, and 75% of our surveyed visitors say meeting the artist is their favorite part of attending each Superfine Fine art Fair.

In that location are and then many aspects of the vibrant Pacific Northwest that drew us to Seattle. The city has distinguished itself in recent years equally a capital of commerce and counterculture, combining the excess of the tech economy with a high consciousness for civil rights, workers' rights, and a deep history of challenging conventions. And equally equally important, Seattle is young, vibrant, and flush — with a median age of 35 and a median household income of about $93,000, Seattle has one of the highest concentrations of young professionals with high disposable incomes in the country. And while the Seattle Art Fair has helped build Seattle'due south growing reputation as a hub for art collectors and lovers, the city has been largely underserved past the major national fairs, giving upstarts like us a perfect opportunity to bring new artists to a city that wants more than art.

All of this makes creating Seattle's next big art venture an ideal opportunity for artists that are looking for a new audition of passionate, highly engaged immature professionals who are just starting their journey towards becoming collectors. We're so excited to welcome Seattle artists alongside emerging artists from the Pacific Northwest and around the globe to our ever-growing business concern artist customs, and aid you win collectors and generate the art revenue you deserve at our starting time Seattle art fair adjacent year!

—Alex Mitow and James Miille | Superfine Co-Founders and Partners

Create Fine art. Sell Art. Nosotros Exercise Everything Else.

Marketing

We practise information technology correct. 25% of our visitors brand a major fine art buy. Why? Our marketing is targeted, data-driven, and reaches a pre-qualified audition of eager, affluent 26-45 yr old buyers with high disposable income.

Curation

Curatorial guidance and lessons that concluding a lifetime. Our experts assist you curate to sell. Isolate your ideal price points, create winning layouts, and curate strategically for in-fair and post-off-white success.

Education

Information technology doesn't start and end with the fair. We host free online masterclasses and in-fair sales seminars by art market pros to help y'all profit from your newfound knowledge before, during, and after each fair.

We Make Careers Happen.

Observe out how our artists benefit from showing and selling at Superfine Art Fair.

"To me, the pull of Superfine is that they have then many different fairs across the land, you can decide where you think your art would resonate best. As an artist, you sit in your studio creating things you love all day, and to hear collectors concord is priceless. The biggest take abroad I got from that fair though, was being able to speak with art professionals and interior designers in the area that were doing important residential and commercial projects in Washington, DC. I would have never made those connections otherwise!

I'chiliad so lucky that I moved to Washington the same year that Superfine added their Seattle edition. I'm looking forrad to being a office of this impressive, contained fine art fair in such a booming art city."

– Hannah Sarfraz | Superfine Seattle exhibiting artist

"Superfine has been a life-irresolute experience that accelerated my career and created then many new relationships with artists, collectors, curators, galleries and journalists that I nevertheless do good from to this twenty-four hour period."

– Sean Christopher Ward | exhibiting artist

"My Superfine feel was instrumental for my growth as an artist. The opportunity to engage directly with collectors and creative peers in an intense and vibrant environs taught me a not bad deal about the downward-to-globe aspects of the art world. I fabricated new connections, institute new homes for my paintings , and discovered new ways to call up nearly my piece of work and my procedure. All this is cheers to the Superfine team's professionalism : their hands-on approach, their diligence, and their care are felt at all times - I believe their hard work is the true hole-and-corner to the off-white's success."

– Ken Goshen | exhibiting artist

No Commissions. Y'all Get What You Pay For.

Nosotros don't demand to take a commission considering we have a vested interest in maintaining you lot every bit a long term customer. Your goals are our goals. That'due south why our team pushes hard for sold-out walls, every fourth dimension. Here are some of the other vital factors that put us far ahead of our competition in the artist-driven art fair world.

Happy clients showing off works purchased at Superfine DC 2019. Our marketing draws real buyers, not just lookers.

Smarter, more sophisticated marketing than any of our competitors.

We don't rely on giving out free passes as a marketing strategy (but nosotros do utilize a select few strategic partnerships that bring a qualified art collector audience to the fair). Our audition is in that location to buy art: we make sure of it.

Amazing infrastructure.

10 foot high difficult walls that wouldn't look out of identify in any museum or gallery, erected and maintained by the very same professionals who put on major industry-leading fine art fairs – not a back-aisle purveyor. You're displaying your art to sell the way it was meant to be seen, non hanging willy-nilly on an ugly wall.

We use beautiful hardwood walls at 10' high (potent enough to concur anything) and superlative-quality gallery lighting.

A team that'southward at that place to help y'all grow and succeed, and passes forth our know-how to you.

Nosotros're expert curators, expert marketers, and experts at guiding artists to long-term success. That'south why artists repeat Superfine fairs 3-vi times per yr: our approach works.

We Love All Artists. Merely Non All Are A Fit For Superfine.

You might not be a fit for Superfine if:

i

Yous're a stick in the mud.

Even when things aren't working, yous're reluctant to change. Superfine is a disruptive model that provides working, professional artists a platform and a lever to a level of success that'southward extremely hard to reach in the conventional art world, especially as trends shift and a new generation prefers buying direct from artists. We respect our gallery friends and partners, but as an creative person yous have to be set up to double downward on a new approach to succeed at Superfine fairs.

2

Investing in your career isn't on the horizon.

A lifelong art do is a major delivery. We know how much every aspect of that costs, from materials to marketing, and we're able to deliver y'all a quality experience and real value by charging a fair berth charge per unit, providing many payment options that permit you to spread your cost, and existence your #1 cheerleader. However, you lot have to exist fix to make a commitment to exhibit at Superfine and have the financial security to participate.

3

Yous want a get-rich-quick scheme.

We don't think growing a buying audience for your fine art has to be a tedious process. Rather, with the right decision-making and allocation of your time, energy, and investment, you can achieve existent results quicker than you'd ever have imagined. However, it doesn't happen overnight. We provide you with the toolbox and platform for success, but you've got to make your art fair experience worth information technology. Follow our guidelines, learn from your successes and your failures and everything in between, and yous're on track.

Ready To Meet Your Adjacent Collector?

Want To Meet What A Superfine Art Off-white Feels Similar?

Our outset-ever Washington DC fair in 2018 brought thousands of excited collectors and more than $500,000 in incredible emerging contemporary art found new homes! We're looking forrad to more of the same at our inaugural Seattle art off-white.

Things You lot're Request

I run across this is the start fourth dimension Superfine volition be in Seattle. How do I know the first fair will be a success?

Our marketing is based on information, marketplace research, and proven formulas that we constantly adapt and test according to the scientific method, so it's always the most up-to-date and intentional to a specific market.

1 matter we never rely on is a massive flood of free or heavily discounted tickets, which lowers the value of the experience and consistently brings an unqualified audience of non-buyers. Because nosotros use tried-and-true methods of defining an audience, targeting our market, and serving them value-added tickets we see a strong audience of pre-qualified buyers off the bat in every market we enter. From past information beyond our fairs, we know that those who purchase value-added tickets are at to the lowest degree iii times more likely to purchase art at the fairs themselves. But like our artist and curator community, we focus on edifice a collector community in each urban center nosotros launch in (13 fairs, 7 cities, $3 million+ in art sales and counting!) Our decision to build a Seattle art fair for artists was well-researched, data-driven, and we expect forward to welcoming you on this journey and creating a span between Seattle art collectors and incredible emerging artists.

Why should I show my piece of work in Seattle?

Seattle is dwelling house to one of the largest communities of flush millennials whose consumer habits are famously intentional and political in nature, making contemporary art an obvious purchase for them as they settle into larger homes. They also prize transparency and accessibility -- two hallmarks of the Superfine approach. Nosotros'll be reaching these new Seattle art collectors through our marketing, and we consider them the most valuable audience for any emerging creative person today.

How tin I save money on exhibiting?

If you pre-pay for Superfine Seattle, yous'll receive 5% off the total exhibition cost. Yous can learn more nigh our payment options hither.

The fair is next twelvemonth. When should I employ?

The time to utilize is when yous know you desire to showroom. Not only will you lot receive a multitude of advance marketing opportunities that result in real in-fair sales, it's also the wisest way to ensure the spot you want. Superfine Seattle will host merely l artist booths, and based on past fairs and electric current interest level in Superfine Seattle we await to generate anywhere 100-150 applications in total; from these the final 50 exhibitors volition be chosen. When floor plans become available, y'all'll also be the first to receive your booth assignment earlier time to come exhibitors have their take chances.

An Art Fair With Purpose.

Proudly LGBTQ+ endemic and operated, Superfine is committed to the economic empowerment of women, LGBTQ+ artists, artists of color, and all other underrepresented artist communities.

Fact: 60-seventy% of our exhibiting artists are female (boilerplate fair/gallery hovers around 40%)

Art by Jessica Tenbusch | Superfine Seattle Artist

More than Media Love

"The art-world antidote to 'the bloated, over-sized art off-white model'"

– Sarah Cascone & Caroline Goldstein | Artnet

"the show is uniquely reflective of Mitow and his partner, James Miille — equally collectors and personalities"

– Shana Nys Dambrot | LA Weekly

"an art fair giving the traditional model of selling and acquiring art a run for its money "

– Sam Manzella | Logo'south NewNowNext

Set To Apply For Superfine Art Fair Seattle, Just Have Some Questions?

Schedule an 8-minute primer call with Superfine's co-founder, James.

mcnemarwics1985.blogspot.com

Source: https://www.superfine.world/seattle-art-fair

Share this post